SPEND: Orlebar Brown Will Turn Your Instagrams Into $600 Swim Trunks

They do say personalization is the ultimate luxury.

High-end swimwear brand Orlebar Brown has made a splash in recent seasons with OB Editions, a series of men's bathing suits that feature famous photographs of summer scenes. The above, showing a Slim Aarons shot of the Hôtel du Cap-Eden-Roc in the south of France, was a popular pair of trunks last year—and there have been others featuring the work of photographers Per Eriksson, David Hall, and Evan Stringer. 

Or they could bear the work of another important photographer: You.  

Photographic shorts from Orlebar Brown 
Photographic shorts from Orlebar Brown 
Source: Orlebar

Orlebar Brown is now offering a brand new "design your own" service that gives you the opportunity to turn your favorite snaps into luxury swim trunks. The SnapShort 2.0 app will allow anyone to take his favorite Instagram photos onto his very own Orlebar Brown photographic shorts. It doesn't have to be a photo of a beach; you could select a sketch, a pattern you've seen on the way to work, graffiti art, or family memory. Anything you want. Even selfies, because there's nothing more eye-catching than wearing your face in your own lap.  

The app is an update on a prior version of SnapShort, which allowed monthly contest winners to design their own bathing suits. Now anyone can do it, for a price. Depending on the sizing, the trunks start at $595.

Orlebar Brown #SnapShort 2.0 app 
Orlebar Brown #SnapShort 2.0 app 
Source: Orlebar

The process just takes four simple steps: 

  1. Select or capture your image;
  2. Edit, rotate, or flip your image;
  3. Select your length: Springer (shortest), Setter (shorter), Bulldog (midlength), Dane II (longer);
  4.  Order. 
Orlebar Brown SnapShorts by Baron Von Fancy.
Orlebar Brown SnapShorts by Baron Von Fancy.
Source: Baron Von Fancy

The SnapShort 2.0 app is available to download from the Apple store and Google play and will be available online and in Orlebar Brown stores. (orlebarbrown.com)  

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