• Startup studio says it has deals for 12 non-scripted shows
  • Producer of `Punk'd' joins TPG-backed company to lead division

STX Entertainment, the filmmaker and distributor backed by Chinese investors, is expanding into reality television.

Jason Goldberg, producer of shows such as “Punk’d,” was named to lead the venture, STX said Monday in an e-mailed statement. STX Non-Scripted has already sold and secured development deals for 12 shows to U.S. networks including NBC, The CW, and Freeform, according to the statement.

The division will create original programming in the U.S., China and India for conventional TV and digital platforms. STX said it’s poised to become the first U.S. -based entertainment company involved in a broadcast TV show to air in China, a program called “Thank You for Your Love.”

“Building non-scripted production capabilities opens up even more avenues to reach audiences across diverse creative outlets,” Sophie Watts, STX’s president, said in the statement.

The new unit is part of an ambitious expansion at STX Entertainment, which was founded in 2014 by producer Robert Simonds and TPG. With funding from Hony Capital and Huayi Brothers Media Corp., the company has around $1 billion a year to spend on movies. It made its first slate presentation this year at CinemaCon, the annual convention of exhibitors.

Among the movies it is set to release this year are the comedy “Bad Moms” with Mila Kunis, Kristen Bell and Christina Applegate, and “Free State of Jones,” featuring Matthew McConaughey.

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