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Lion Capital Said to Weigh Sale of U.K. Fashion Brand AllSaints

  • London brand known for its biker-style leather jackets
  • Private-equity owner has spoken to potential Asian buyers

European buyout firm Lion Capital LLP is considering a sale of U.K. fashion brand AllSaints, known for its biker-style leather jackets, people with knowledge of the matter said.

Lion Capital has spoken with several Asian apparel retailers, including some Chinese companies, about a possible sale of the brand, according to the people. The consumer-focused private equity firm hasn’t yet hired an adviser for the potential sale, which could fetch about $300 million, the people said, asking not to be identified as the information is private. 

Chinese clothiers have been hunting for foreign fashion labels that they can market to increasingly affluent consumers at home. Shandong Ruyi Group, a Chinese textile maker, agreed in March to acquire the French affordable luxury brands Sandro, Maje and Claudie Pierlot from KKR & Co.

Peacebird Group Ltd., an apparel maker based in the Chinese port city of Ningbo, bought a minority stake in French couture label Alexis Mabille last year. Hong Kong’s Belle International Holdings Ltd. agreed in March to invest in Fashion Box SpA, the Italian owner of the Replay jeans brand, data compiled by Bloomberg show.

A representative for Lion Capital declined to comment.

AllSaints, founded in London in 1994, has more than 130 shops globally and revenue of more than 230 million pounds ($330 million) in the latest financial year, according to Lion Capital’s website. Since buying AllSaints in 2011, Lion Capital has changed the brand’s wholesale management team and added a new distribution center in the U.S. to help turn around the business, the website shows

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