`Talk to Gran' to Avert `Brexit,' Campaign to Stay in EU Says

Where Is the Momentum in U.K.'s 'Brexit' Debate?
  • Students urged to chat to older relatives about future in bloc
  • Polling data show over-65s likelier to vote, more pro-`Brexit'

Campaigners for Britain to remain in the European Union urged their younger supporters to explain to their grandparents why they should vote to stay in the bloc in the June 23 referendum.

Britain Stronger in Europe said in an e-mailed statement that it’s sending sets of 14 postcards to more than 50 student groups, urging their distribution around campuses. The cards bear messages including “Gran, let’s sit down for a cuppa, a slice of Battenberg and a chat about why my future’s in the EU.” The idea is for students to post them to their parents and grandparents, explaining why a “Remain” vote matters.

With polls showing the plebiscite will be tight, the “Remain” campaign is turning its attention to older voters, who are both more likely to cast ballots and more likely to vote to leave the 28-nation bloc. Britain Stronger in Europe argued the nation’s young people have more to lose in the event of a so-called Brexit.

“The passion and enthusiasm of young voters can be channeled into getting their older relatives out to vote for Britain to remain in Europe,” Will Straw, executive director of Britain Stronger in Europe, said in the statement. “They know that their future is on the ballot paper in this referendum because our EU membership delivers jobs, cheaper travel and lower prices.”

Variants of the cards are addressed to “mum,” “dad,” “grandad” and “nan,” as well as one that doesn’t specify a relative.

Polling data from a March 29-Apr. 4 YouGov Plc survey of 3,754 U.K. adults showed that 39 percent of people planned to vote to remain in the EU, with 38 percent supporting the “Leave” side. In the 18-24 age group, 57 percent wanted to stay, and 16 percent planned to vote to leave, whereas among those 65 and over, it was 29 percent for staying and 54 percent for Brexit.

In the 2015 general election, just 43 percent of 18-24-year-olds cast a vote, according to polling company Ipsos Mori. That compares with a 78 percent turnout in the 65-plus age group.

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