Diageo Plc may be world’s biggest distiller, but competitors are closing the gap in the U.S., the industry’s largest market. The maker of Smirnoff vodka and Gordon’s gin was the only major player to see its U.S. volume decline in the first month of the year. The company has installed new management in the region and is ramping up promotions at bars and clubs in an effort to reignite growth by wooing more younger drinkers.
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Diageo Misses the Bar in America as Growth Trails Peers: Chart
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