With Europe’s auto recovery set to slow and fall short of returning to pre-crisis levels, the battle for market share will get tougher for the region’s carmakers. Their efforts to outdo one another will be on display at the Geneva International Motor Show, which opens to the press on Tuesday and the public on March 3. SUVs are a key battleground, while Volkswagen AG’s emissions scandal continues to hang over the industry.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE