Buffett to Join Ballmer, Alba on NBC's ‘Celebrity Apprentice’

Annual Charity Lunch With Warren Buffett At Smith & Wollensky

Warren Buffett.

Photographer: Chris Goodney/Bloomberg
  • Berkshire Hathaway CEO to serve as a boardroom judge
  • Arnold Schwarzenegger will lead as chairman of the board

Billionaire Warren Buffett will serve as a judge in NBCUniversal Inc.’s eighth season of “The Celebrity Apprentice,’’ to premiere this year.

Buffett, 85, will oversee 16 celebrities as they compete in business-driven tasks for a $250,000 prize donated to the charity of the winner’s choice. Other judges include former Microsoft Corp. Chief Executive Officer Steve Ballmer, supermodel Tyra Banks and actress Jessica Alba. Arnold Schwarzenegger will serve as the show’s boardroom chairman, according to a statement Thursday from the New York-based company.

This is not the first time the world’s third-richest person has made a pop-culture appearance. The CEO of Berkshire Hathaway Inc. had a cameo role in ABC’s “All My Children” and lent his voice to an animated character in DIC Entertainment Holdings Inc.’s cartoon “The Secret Millionaire’s Club,” which taught children about financial literacy.

The popular NBC show is produced by Metro-Goldwyn-Mayer Studios Inc.

Carrie Sova, Warren Buffett’s assistant at Berkshire Hathaway Inc., didn’t immediately respond to a request for comment.

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