Investors are warming again to Pearson Plc, even after the U.K.-based education publisher said earnings this year will miss analyst estimates, the second profit warning in three months.

The shares sell for about 11.4 times estimated earnings, 35 percent less than scientific publisher Relx Plc and also below the valuation of legal publisher Wolters Kluwer NV. A year ago, Relx and Pearson fetched roughly the same multiple. Pearson CEO John Fallon pledged Thursday to run a “faster, leaner and more agile” company, which will cut 4,000 jobs to tackle a decline in earnings caused by slowing demand for textbooks. The “aggressive” restructuring and commitment to maintain the dividend helped lift the shares, said David Reynolds of Jefferies. Pearson rose 13 percent to 744 pence at 10:05 a.m. in London.

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