Mark Zuckerberg Philanthropy Pledge Sets New Giving Standard

Facebook’s Zuckerberg to Donate $45B of Stock
  • CEO and wife make announcement after birth of daughter, Max
  • Plan includes no more than $1 billion annually for three years

Mark Zuckerberg and his wife pledged to give away virtually all of their $46 billion in Facebook Inc. shares, setting a new philanthropic benchmark by committing their massive fortune to charitable causes while still in their early 30s.

Facebook’s chief executive officer and his wife, Priscilla Chan, unveiled the plan in an open letter to their newborn daughter, Max (short for Maxima), in a Facebook post on Tuesday, promising to donate 99 percent of their stock in the social-networking company "during our lives."

The pledge puts Zuckerberg in the same league with other billionaires who are giving away the bulk of their wealth, including Warren Buffett and Bill Gates. The key difference is that Zuckerberg is starting at an earlier age, 31. The Bill & Melinda Gates Foundation was created in 2000, the year the Microsoft Corp. co-founder turned 45.

https://www.facebook.com/notes/mark-zuckerberg/a-letter-to-our-daughter/10153375081581634

Zuckerberg doesn’t plan to contribute more than $1 billion a year for at least the next three years, Facebook said in a separate filing, meaning the CEO will maintain voting control of the Menlo Park, California-based company for the foreseeable future. The new Chan Zuckerberg Initiative will be a limited liability company controlled by Mark and Priscilla, not a charitable trust, meaning they will also make philanthropic investments and back political causes.

‘Too Important’

Zuckerberg outlined his goals, which will focus on “advancing human potential and promoting equality,” in the letter to his daughter, who was born early last week. The initiative will make long-term investments in areas such as health and education, while working to decrease inequality and building technology to bring about change.

"Our society has an obligation to invest now to improve the lives of all those coming into this world, not just those already here," Zuckerberg and Chan wrote. "But right now, we don’t always collectively direct our resources at the biggest opportunities and problems your generation will face."

Mark Zuckerberg, CEO of Facebook, watches a presentation during the Facebook F8 Developers Conference in San Francisco.
Mark Zuckerberg, CEO of Facebook, watches a presentation during the Facebook F8 Developers Conference in San Francisco.
Photographer: David Paul Morris/Bloom,berg

He added that he will remain Facebook’s CEO for "many, many years to come, but these issues are too important to wait until you or we are older to begin this work.”

Different Audience

While Zuckerberg pegged the donation amount on the current value of his Facebook stock, the value of the gift could also grow. Shares of Facebook have climbed more than 180 percent since their market debut in 2012, and 90 percent of analysts who cover the company have a buy rating on the stock, meaning they expect it to go up. At the same time, the figure could be lower if investors determine in the future that Facebook’s stock is worth less.

It’s unusual for an executive to undertake such a broad philanthropic effort at so young an age, but it’s also rare for anyone to be as rich as Zuckerberg at 31. Buffett, the chairman and CEO of Berkshire Hathaway Inc. who has committed almost all of his fortune to charity, has singled out Zuckerberg as someone who can set an example for a new generation of philanthropists.

"He has an audience that’s just totally different than what I would have," Buffett, 85, said last year at a conference in Las Vegas. The Facebook co-founder previously signed the Giving Pledge, established by Buffett and Bill and Melinda Gates, in which billionaires agree to donate the majority of their fortunes to charity.

Buffett, whose current net worth is $64.2 billion, according to the Bloomberg Billionaires Index, decided to commit most of his Berkshire stock to the Bill & Melinda Gates Foundation when he was 75, after the death of his first wife in 2004.

Before devoting himself to philanthropy, Gates chose to focus on his company rather than charitable efforts, much to the dismay of his own mother and local Seattle business and philanthropic leaders, Tom Alberg, co-founder of Seattle-based Madrona Venture Group, said in a recent interview. It was after the death of Mary Gates in the mid-90s that Gates began his first significant foray into charitable giving.

The Gates’s charitable foundation, now worth $41.3 billion, has given away more than $34 billion. Gates started the organization in 2000, subsuming two earlier entities: the William H. Gates Foundation and the Gates Learning Foundation. Both of the men have mentored Zuckerberg in his philanthropy efforts.

Warren Buffett, Berkshire Hathaway chairman and CEO, right, talks with Bill Gates, billionaire and co-chair of the Bill and Melinda Gates Foundation, as they tour the exhibition floor during the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska.
Warren Buffett, Berkshire Hathaway chairman and CEO, right, talks with Bill Gates, billionaire and co-chair of the Bill and Melinda Gates Foundation, as they tour the exhibition floor during the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska.
Photographer: Daniel Acker

“On behalf of future generations, I thank them,” Buffett said of Zuckerberg and Chan in a statement.

There’s also one more thing in common with the philanthropic endeavors of Buffett, Gates and Zuckerberg: they reduce their tax bills, as the contributions are tax-deductible.

Track Record

Zuckerberg isn’t new to philanthropy; he’s given to several education and health-related causes in the past few years. He and his wife recently started a school in one of Silicon Valley’s disadvantaged neighborhoods and a trauma center in San Francisco General Hospital, where Chan has worked as a pediatrician. The couple this week also started a coalition with Gates to invest in sustainable energy solutions.

Other young Silicon Valley luminaries have also chosen to give away large chunks of their net worth. Ev Williams recently sold $47 million worth of Twitter Inc. shares for his charitable trust. Jack Dorsey put a portion of his proceeds from Square Inc.’s initial public offering into the Start Small Foundation, to invest in artists and small businesses in underserved communities.

Today, 99 percent of Zuckerberg’s Facebook holdings have a value of $45 billion, which would be enough to create the largest U.S. foundation, according to data compiled by Foundation Center. The pledge also situates Zuckerberg and Chan in a century-long tradition of American philanthropists that stretches back to industrialists Andrew Carnegie and John Rockefeller, whose foundations still rank among the biggest in the country.

"I absolutely think this propels Zuckerberg and his wife into that sphere," said Berit Ashla, vice president at Rockefeller Philanthropy Advisors. "They clearly are not going to be siloed grantmakers. I anticipate they will be quite interdisciplinary in terms of how they approach the work."

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