Adele sold a record-setting 3.38 million copies of her new album “25” in the first week of release in the U.S. as a decision against streaming the music online paid off.
Billboard reported the first week of Nielsen Music numbers ended Thursday and marked almost a million more than the previous top first-week sales by ’N Sync, which sold 2.42 million copies of “No Strings Attached” in March 2000, New York Times said.
Sales were boosted after Adele and her record company, Sony Music, decided not to release “25” on streaming services like Spotify and Apple Music. Keeping it off those free services helped sales reach the record and crush estimates of as high as 2.5 million copies.
The strong opening made "25" the best-selling album of 2015, edging out Taylor Swift’s “1989,” which was released in 2014 and has sold almost 2 million albums this year. Both artists have decided against streaming the albums online in a backdrop where retail sales are damped because of free online access to songs and albums.