Photographer: Getty Images

Twitter Ditches ‘Favorite’ Star for Heart-Shaped ‘Like’ Button

  • Company changes button after prompting of investor Sacca
  • `Not everything can be your favorite,' company says in post

Twitter Inc. investor Chris Sacca is getting his way.

Starting today, instead of clicking on a star to “favorite” a tweet, users will be clicking on a heart to “like” it. That’s a change Sacca asked for back in June, when the influential Lowercase Capital LLC founder, an early investor in the social-media company, wrote a blog post outlining his solutions for the problems he saw at Twitter. He argued that using hearts instead of stars “would directly encourage more posting and more frequent visits to Twitter.”

Source: Twitter

Twitter says the switch will make the site easier to use, since the star could be confusing to new users.

“You might like a lot of things, but not everything can be your favorite,” the company said Tuesday in a blog post. “The heart, in contrast, is a universal symbol that resonates across languages, cultures and time zones.”

It’s also the same thing that rival services like Instagram use. And by calling it a “like,” Twitter is piggybacking on the popularity of Facebook’s term for its widely recognized thumbs-up button. Twitter doesn’t mention its rivals or Sacca as the reason for its change, instead saying that hearts are already popular on its Periscope live video-streaming application.

Twitter is making the change a few weeks after reinstating co-founder Jack Dorsey as chief executive officer. Dorsey has vowed to improve Twitter’s product to attract a broader set of users. The San Francisco-based company is considering several other modifications, including extending the 140-character limit on Tweets.

Twitter isn’t the only company rethinking its reaction options for users. Facebook recently said it would start testing a series of new buttons other than “like," adding six emoji to represent “love,” “haha,” “yay,” “wow,” “sad” and “angry.” The new responses are only available for now in Ireland and Spain, and will roll out more widely depending how the tests go.

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