Oracle Corp. is taking a more direct shot at Amazon.com Inc.’s cloud-computing service.

The company announced Tuesday that it is rolling out new cloud features that will enable users to rent computing power by the hour or by the month, said Thomas Kurian, president of Oracle Product Development. Customers won’t have to own their own bank of servers and can instead use Oracle’s. While many of the company’s software offerings, such as database tools, have been pushed into the cloud, the new service provides options for renting raw computational power per hour, he said. That’s similar to Amazon’s Elastic Compute Cloud.

“We have a lot of capability,” Kurian said at the Oracle OpenWorld event in San Francisco. “Any person, any place in the world” with a browser can access the cloud.

Oracle is pushing more software and services to the cloud as it competes with rivals. Amazon Web Services increased revenue 78 percent in the third quarter, helping the company top analysts’ estimates.

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