The Chinese conglomerate behind LeTV has hired former Shanghai General Motors Co. President Ding Lei to run its electric vehicles project.
Founded by Chairman Jia Yueting, LeTV is one of several Chinese technology companies to announce ambitions to “disrupt” the auto industry by building smarter, more Web-connected cars.
LeTV has turned to auto industry veterans even as it made bold predictions about changing the face of the automotive business. Before Ding, LeTV hired
Allen Lu, who ran Nissan Motor Co.’s Infiniti division in China, to run the electric car project in China. Lu will report to Ding, according to the company.
Ding has 23 years of experience in the auto industry, working in various joint ventures between SAIC Corp. and its partners such as GM and Volkswagen AG, LeTV said. After leaving the auto industry in 2011, Ding joined the Chinese government in projects such as overseeing the development of technology parks in Shanghai.
LeTV said it plans to show a concept car at next year’s Beijing auto show.
— With assistance by Alexandra Ho