Abu Dhabi Plans Singapore Oil Buyers Event in Marketing Push

Abu Dhabi’s oil marketers plan to host a reception for buyers during an energy trading conference next month in Singapore, a push by the Persian Gulf emirate to raise market share amid a global supply glut.

State-run Abu Dhabi National Oil Co. will hold the event at the St. Regis Singapore hotel on Sept. 9 during the annual Asia Pacific Petroleum Conference, according to an announcement obtained by Bloomberg. Adnoc, as the company is known, doesn’t usually host such events during the conference.

“Adnoc is trying to be more assertive as they need to grab more market share for their crude oil streams,” Tom James, managing director at London-based consultant Navitas Resources, said by e-mail. “After OPEC’s November 2014 meeting, it appears to be every producer for themselves.”

The 12-nation Organization of Petroleum Exporting Countries decided last year and again in June not to decrease output even during the global crude glut in order to defend market share. Abu Dhabi is raising crude production capacity and making more oil products available for export after expanding a refinery.

Crude oil prices have plunged by more than half since last year when prices hit $115 a barrel in June. Saudi Arabia and other Gulf producers cut price levels for oil sales to Asia to defend market share from shale deposits in the U.S. and other non-OPEC sellers like Russia.

The United Arab Emirates, of which Abu Dhabi is the capital, is OPEC’s fifth-largest producer. Abu Dhabi plans to boost oil output capacity to 3.5 million barrels a day by about 2019 from almost 3 million now, Ali Rashid Al Jarwan, the head of one of Adnoc’s offshore production units, said June 3.

The U.A.E. and Saudi Arabia, OPEC’s top producer, started 3 refineries over the last two years, adding 1.2 million barrels a day of fuel-processing capacity. That boosted capacity to produce transport fuels in Gulf Arab countries by about 25 percent and is increasing exports of products like diesel.

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