• New York-based NumberFire's website will remain intact
  • FanDuel competes with DraftKings atop daily fantasy industry

FanDuel Inc. bought sports analytics platform NumberFire, beginning an effort to provide more than just daily fantasy sports games as it competes with DraftKings Inc. to acquire customers.

NumberFire’s website will remain in use, though its proprietary information eventually will be used on FanDuel’s platform, FanDuel said in a news release. Financial terms weren’t disclosed.

“It’s our intention to build a multi-platform sports entertainment company, and joining NumberFire and FanDuel creates the opportunity to meaningfully grow both businesses while providing fantasy sports users the best tools around,” Nigel Eccles, FanDuel’s chief executive officer and co-founder, said in a statement.

NumberFire, like FanDuel based in New York, says it has more than 225,000 members and provides data subscriptions and content for media companies such as ESPN, USA Today and Sports Illustrated.

FanDuel is competing with Boston-based DraftKings for supremacy in the daily fantasy sports industry, in which customers pick teams of athletes and then take on other users for cash prizes based on the statistical performances of those athletes.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE