Kering’s Gucci Wins Order Barring Alibaba Merchants’ Fake Goods

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Kering’s Gucci America and other units won a U.S. court order barring sales of counterfeit goods by merchants on Alibaba Group Holding Ltd.’s website.

Alibaba, accused in the trademark-infringement lawsuit of facilitating sales of illegal goods, isn’t directly affected by the temporary restraining order issued Thursday by a Manhattan federal judge.

U.S. District Judge P. Kevin Castel also ordered that financial records be turned over to Kering.

The Alibaba vendors covered by the order include Brand Bag Boutique, Yun Mi’s Store, Kou Kou Dai (Buckle and Pocket), Europe and E News, Picasso Trend, Lehui Textile Behalf and Amy Luxury Goods, among others.

The vendors are accused in the suit of selling knock-offs of luxury Kering brands including Yves Saint Laurent and Bottega Venata.

Castel said he granted Kering’s request for the order because it appeared likely it would be able to show the Alibaba vendors were selling counterfeit products.

Bags bearing Gucci’s trademark were being sold on an Alibaba platform by a vendor for as little as $2 apiece, compared with $795 for an authentic version, according to Kering’s complaint.

The case is Gucci America Inc. v. Alibaba Group Holding Ltd., 15-cv-03784, U.S. District Court, Southern District of New York (Manhattan)

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