Box Hires Former EMC Executive Patel as Chief Strategy Officer

Box Inc., seeking to get its file-management software more widely used by corporate customers, said it hired former EMC Corp. executive Jeetu Patel to oversee platform, strategy and acquisitions.

Patel will be senior vice president of platform and chief strategy officer, Box said in a statement Wednesday. Patel was previously chief executive officer of file-sharing Syncplicity, which competes with Box and was part of EMC until last month, when EMC sold a controlling stake to an investment firm.

Box wants customers to regard it as more than just a provider of file-syncing and sharing software, and use its products to manage corporate content more broadly, part of an effort to drive more sales. It also wants companies to build applications based on Box’s technology platform.

“The thing that is super exciting is when you become the core de facto standard for content services for the enterprise that thousands of companies can use,” Patel said.

Patel will lead those efforts, Box CEO Aaron Levie said in an interview. Now, a majority of Box’s customers don’t use its tools to manage content, Levie said. Box is seeking to get more customers onto its file-sharing technology to distinguish itself from competitors, Patel said.

“I’ve been in this industry for 22 years,” said Patel, who also oversaw marketing and strategy for EMC’s Information Intelligence Group. “We can all agree there is going to be a shakeout in this market.”

Box lets consumers and businesses save and share documents and other media via the Internet. The Los Altos, California-based company has boosted revenue yet is still posting losses. The shares are down about 11 percent since July 22, when some of the company’s venture investors became free to sell stock after a post-initial public offering lockup expired.

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