- NFL and Twitter will offer content created for platform
- Content includes in-game highlights and breaking news
The National Football League signed a multiyear agreement with Twitter Inc. to deliver video and highlights year-round, expanding on an existing relationship in which game highlights were offered on the microblogging site.
Partners since 2013, the the most-watched U.S. sports league and Twitter will offer brands the chance to present football content created for Twitter on PCs, tablets and mobile devices.
Terms of the agreement weren’t disclosed.
Twitter users will have access to in-game highlights, as well as breaking news and analysis.
“Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before,” Glenn Brown, Twitter’s head of content partnerships, said in a statement.
Twitter has been striking deals with video-content owners, seeking to attract users and advertisers. The company has also had agreements with Viacom Inc. to host stand-up comedy clips from Comedy Central, weather forecasts from Weather Channel LLC and college basketball clips from Turner Broadcasting.
The 2014 NFL regular season reached 202.3 million viewers, representing 80 percent of television homes and 68 percent of potential viewers in the U.S., according to Nielsen.
The NFL has 12.6 million followers on its official Twitter account.