AT&T Inc. is planning to introduce a $200-a-month bundle of TV and wireless phone services, its first appeal to consumers since completing its acquisition of DirecTV.
The offer, which will be available nationwide Aug. 10, includes high-definition TV service with recording for four TV receivers, as well as a mobile phone service with unlimited talking and texting and 10 gigabytes of data for four lines, the company said in a statement. AT&T wants to convert its own monthly wireless customers into DirecTV satellite-TV customers as well as convince DirecTV’s satellite subscribers to add wireless to their packages. The company is hoping to entice these consumers with discounts to pay for their services all on one bill.
With its $48.5 billion takeover of DirecTV completed July 25, AT&T is now the No. 1 pay-TV company in the U.S. The Dallas-based company has broadened beyond its U.S. wireless strategy and investors have applauded the move, with AT&T shares outperforming its closest peer, Verizon Communications Inc., over the past three months.
AT&T struck its deal for the El Segundo, California-based satellite-TV service more than 14 months ago, after Comcast Corp. agreed to buy No. 2 cable provider Time Warner Cable Inc., an acquisition that was scrapped. For Chief Executive Officer Randall Stephenson, who has led AT&T for eight years, completion of the deal is a reversal of fortune after failing to get regulatory approval for a $39 billion takeover plan of T-Mobile US Inc. in 2011.
One of AT&T’s offers, called “All in One,” lets customers choose from four DirecTV plans, or four AT&T U-verse TV plans, and add to it 10 gigabytes of data and unlimited talk and text for four phone lines. An “All Included” bundle lets customers introduce different high-speed Internet options to their combined TV and wireless plan.