Stay on the couch. Don't get up. No need to find your keys. Now, Taco Bell can come to you.
The fast-food chain is teaming up with a two-year-old startup called DoorDash to deliver Taco Bell chalupas, burritos, nachos—and even taco salads, if that's what you're into. Starting July 8, customers can place orders through the DoorDash website or apps in more than 90 cities across California, as well as in Dallas. Delivery costs $3.99. If you're among Taco Bell's late-night clientele, here's a downer: Delivery is typically only available between 10 a.m. and 11 p.m.
Taco Bell's corporate parent, Yum! Brands, teased a delivery service for Taco Bell earlier this year. Yum Chief Executive Officer Greg Creed told analysts in May that delivery could be “a massive sales driver for the brand.” Yum should know the value of delivery: It also owns Pizza Hut. “We have really been talking about delivery for a while because it's been the No. 1 most requested thing from our fans,” says Tressie Lieberman, Taco Bell's vice president of on-demand services. Taco Bell says it will promote the option on Snapchat, Periscope and Twitter with the hashtag #TacoBellDelivery.
Other restaurant chains have also been toying with food delivery via mobile app. Another popular burrito joint, Chipotle Mexican Grill, struck a deal with courier service Postmates to deliver in more than 60 cities at a fee ranging from $4.99 to $7.99. New Yorkers can order a McDonald's Happy Meal through Postmates, and Starbucks also works with the startup. Online food delivery is a crowded industry, with GrubHub, Munchery, Yelp's Eat24, Square's Caviar, Sprig, Sidecar and Uber Technologies all chewing up market share.
After customers place an order through DoorDash, the app will send a driver to the nearest Taco Bell among more than 200 locations in California and Dallas to pick up the food. In tests, deliveries took about 38 minutes. DoorDash also works with smaller restaurant chains, including California Pizza Kitchen and the Cheesecake Factory.
Taco Bell plans to expand the delivery program as DoorDash adds drivers in more cities, Lieberman says. The delivery startup, which has raised almost $60 million from investors, says it's aiming to operate in 500 cities by the end of the year. That's a lot of gorditas.