Rogers Communications Inc., Canada’s biggest wireless carrier, hired Rick Brace from rival BCE Inc. to head up its media business.
Brace, who led BCE’s specialty TV channels and CTV Production unit, will take over as president on Aug. 10, Rogers said Tuesday in a statement. He replaces Keith Pelley, who is leaving to lead the European Tour, which runs the three top men’s professional golf circuits in the region.
As head of the C$1.8 billion media business, Brace will oversee Rogers’ broadcast unit, sports teams and collection of magazines, the company said. Pelley oversaw a 12-year, C$5.2 billion contract for National Hockey League broadcast rights and the development of an online TV service to rival Netflix Inc. called Shomi.
Rogers rose 0.8 percent to C$44.39 at the close in Toronto. The shares have slipped 1.7 percent this year.
(A previous version of the story was corrected to show that Rogers is Canada’s biggest wireless carrier, not biggest telecommunications company.)