‘Jurassic World’ Stomps on Competition for Third Week

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“Jurassic World” extended its box-office reign to a third straight weekend, outdrawing two new releases and piling up sales at a record pace.

The Universal Pictures action movie about a theme park of genetically mutated dinosaurs collected $54.5 million in the U.S and Canada, Rentrak Corp. said Monday in an e-mailed statement. The film reached more than $500 million in North American ticket sales in 17 days, the fastest ever, Rentrak said. Walt Disney Co.’s “Inside Out” garnered $52.3 million, for second place again, while “Ted 2,” also from Universal, opened with sales of $33.5 million to place third.

Universal is dominating the box office this year, with the Comcast Corp. film unit garnering a leading 26 percent market share, according to Box Office Mojo. The studio had two of the top three weekend movies and a third probable megahit coming with “Minions,” a spinoff of its “Despicable Me” animated series. Marketing for the film is at full tilt, with the small, quirky yellow creatures on buses, billboards and theaters ahead of its July 10 debut.

“Jurassic World” “doesn’t seem to be slowing down at all. It’s powering a very strong summer box office,” Paul Dergarabedian, an analyst with Rentrak, said in a telephone interview. “We have a massive number of people in theaters and that just creates an excitement and momentum that should carry forward as we continue along throughout the summer.”

In addition to “Minions,” Universal has “Trainwreck” and “Straight Outta Compton” slated to debut.

“We are very bullish for summer,” Nick Carpou, Universal’s president of domestic distribution, said in an interview. “We are enjoying an extraordinary moment.”

Sales Projections

“Jurassic World” was projected by BoxOffice.com to top the box office with $55 million this weekend, while “Ted 2” was expected to place second with $54 million.

In “Ted 2,” Mark Wahlberg reprises his role as John Bennett, who is reunited with the talking stuffed bear Ted. As a result of a childhood wish, Ted is brought to life and has been John’s friend ever since.

In this R-rated episode, the foul-mouthed bear, whose voice is supplied by writer and director Seth MacFarlane, is newly married to girlfriend Tami-Lynn, who wants to have a baby. To be a parent, Ted has to prove he is a person in a court of law.

The film features cameos from Liam Neeson and Morgan Freeman.

“R-rated comedies generally benefit from being original,” Dergarabedian said. “With ‘Ted,’ the first one was such magic, it was so shockingly inventive, that nobody saw that coming. And it’s really hard to maintain that magic.”

Poor Reception

While the first “Ted” garnered praises from critics for its humor and novelty, the sequel didn’t fare as well. It garnered 45 percent positive reviews, according to aggregator Rottentomatoes.com.

“Mr. MacFarlane can be funny, but ‘Ted 2’ is insultingly lazy hack work that is worth discussing primarily because of how he tries and fails to turn race, and specifically black men, into comedy fodder,” Manhola Dargis wrote in the New York Times.

An even more critical disappointment this weekend was “Max,” the tale of a dog with post traumatic stress co-produced by Time Warner Inc.’s Warner Bros. studio. “Max” placed fourth at the box office with $12.2 million.

U.S. Marines

Max is a a highly trained Belgian Malinois that helped U.S. Marines in Afghanistan and comes back to the U.S. He is adopted by his handler’s family after suffering a traumatic experience.

“Billed as a family adventure, this movie is probably best described as a mix of ‘Lassie’ and ‘No Country for Old Men,’” Jocelyn Noveck wrote for the Associated Press.

“Max” was directed and co-written by Boaz Yakin, whose credits include “Prince of Persia: The Sands of Time” and the magician caper story “Now You See Me.”

It garnered 39 percent positive reviews according to Rottentomatoes.com. BoxOffice.com was forecasting $15 million in sales from its debut.

Weekend sales for the top 10 films rose 1.8 percent to $174.1 million from a year earlier, Rentrak said. Sales for the year to date have increased 7 percent to $5.51 billion.

The following table has U.S. movie box-office figures provided by studios to Rentrak. The amounts are based on actual ticket sales for June 26 to June 28.

                     Rev.    Pct.             Avg./   Total
   Movie            (mln)    Chg. Theaters  Theater   (mln)  Wks
================================================================
 1 Jurassic World   $54.5    -49    4,198  $12,990   $500.4    3
 2 Inside Out        52.3    -42    4,132   12,663    185.1    2
 3 Ted 2             33.5     --    3,442    9,735     33.5    1
 4 Max               12.2     --    2,855    4,258     12.2    1
 5 Spy                7.9    -30    3,194    2,477     88.5    4
 6 San Andreas        5.4    -38    2,620    2,062    142.0    5
 7 Dope               2.8    -54    1,851    1,503     11.7    2
 8 Insidious 3        2.0    -51    1,612    1,243     49.8    4
 9 Mad Max            1.8    -42      961    1,836    147.1    7
10 Avengers           1.7    -41    1,097    1,540    452.5    9

10 Films Grosses

This Week Year Ago Pct. (mln) (mln) Chg. =================================== $174.1 $171.0 +1.8

Year-to-date Revenue

2015 2014 YTD YTD Pct. (mln) (mln) Chg. =================================== $5,513 $5,152 +7.0 Source: Rentrak Corp.
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