Time Warner Inc.’s Warner Bros. studio will stop licensing toys based on the 1980s television “The Dukes of Hazzard” that feature the Confederate battle flag.
Warner Bros. Consumer Products has one licensee producing die-cast replicas and vehicle model kits based on a car, called the General Lee, that was part of the show, the company said Wednesday in an e-mailed statement.
“We have elected to cease the licensing of these product categories,” Warner Bros. said. The show ran on CBS from 1979 to 1985. The studio also distributed a feature film in 2005.
Warner Bros. is following Wal-Mart Stores Inc. and Amazon.com Inc. in halting sales of merchandise with images of the flag. Companies and politicians are backing away from its use as a symbol of pride in the U.S. South following a public uproar over the murders of nine black churchgoers in South Carolina, allegedly by a young white supremacist, Dylann Storm Roof.
Roof posed for pictures with the Confederate flag, along with photos at slavery museums and Confederate heritage sites. The images served as a reminder that the flag has been used to defend slavery and intimidate black people in the U.S.
The General Lee is a 1969 Dodge Charger driven by the characters on the show, set in the fictional Hazzard County, Georgia. It had an image of the Confederate battle flag on its roof.