U.S. Women Account for 75% of All World Cup Resale Ticket Sales

The U.S. national soccer team is driving three quarters of the resale ticket market for the Women’s World Cup.

Of the roughly $914,000 spent on the secondary market for each team’s first two games, $680,000 has gone to packages that include U.S. contests, according to aggregator SeatGeek.

The U.S. dominance is partly a function of geography -- four of the six Canadian host cities are within 100 miles (161 kilometers) of the U.S. border -- and partly a testament to the growing interest in the sport among Americans, according to Seatgeek communications analyst Connor Gregoire.

“It’s been 12 years since a men’s or women’s World Cup was played in North America, so there’s plenty of pent-up demand here to see a U.S. team in person on this stage,” Gregoire said Thursday in an e-mail.

The U.S. team’s group, with Australia, Nigeria and Sweden, is considered one of the 24-team tournament’s toughest. The Americans beat Australia 3-1 this week in Winnipeg and face Sweden on Friday.

The first two rounds of group play are packaged as double-header sessions, with a single ticket granting admission to both group games. For example, those with tickets to the U.S.- Australia game on Monday also could see Sweden face Nigeria. The third round of group play is scheduled as a mix of single-admission and group sessions, so SeatGeek’s data applies only to those first two rounds.

World Cup winners in 1991 and 1999, the U.S. is a 2-1 co-favorite alongside Germany, according to online sportsbook Bovada. Germany, which won the event in 2003 and 2007, is the top-ranked team in the FIFA rankings.

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