The NBA has turned to Fanatics, the biggest online retailer of officially licensed sports merchandise, to operate its new 25,000 square-foot store in New York.
The three-floor flagship store should open in Midtown Manhattan later this year, the National Basketball Association said today in an e-mailed release. It will combine merchandise and memorabilia sales with an event space and video games.
Fanatics Inc. operates the online shop for a number of leagues and franchises, including the NBA and its New York Knicks and Chicago Bulls. Fanatics is growing its in-venue business -- in January the company signed a 10-year deal to handle at-track merchandise for Nascar.