Kim Kardashian West, the reality TV star who is also featured in a popular game app, said her use of social media mixes business and pleasure.
Kardashian, 34, said on Bloomberg Television she posts all of her own photos and comments on social media, despite reports to the contrary. While Twitter and Instagram help her market her various ventures, Kardashian said she tries to keep her updates personal and authentic for fans that number in the tens of millions.
“I like to write what I want to write about, I like to post what I want to post about, not what someone else wants me to do,” she said in the interview Thursday.
Known for her role on the reality TV series “Keeping Up With the Kardashians,” which has run since 2007 on the E! cable network, she was doing publicity this week for Kim Kardashian: Hollywood, a game app by Glu Mobile Inc. that took in $95 million in consumer revenue through nine months.
Kardashian said her fans like to get a behind-the-scenes look at her various projects. She sometimes uses her social-media followers for market research, putting out potential bottle designs for a new perfume, for example.
“I really love their genuine feedback and I really do listen to it,” she said.
Kardashian said she has gotten some advice from executives at social media companies.
“Instead of just pushing a photo from Instagram to Twitter, if you do it separately, you get more clicks,” she said.
Mostly, the focus though is on her personal life, not business.
“I try not to promote so much. I try to share -- I get really intimate and share things, whether it is my daughter at ballet class or fun moments at my husband’s concerts,” she said.
Kardashian is married to rapper Kanye West. She has about 32 million followers on Twitter and Instagram and more than 24 million “likes” on Facebook. Her half-sisters, Kendall and Kylie Jenner, will have a game out with Glu Mobile by the end of the year.