• Bovada.lv last month offered first college lacrosse lines
  • No Las Vegas sports book offers betting on the sport
Online sports book Bovada.lv is no longer taking bets on college lacrosse, citing a lack of interest from its customers.

Last month Bovada took the rare step in the gambling world of offering college lacrosse lines on an experimental basis for the first time in company history. No Las Vegas sports books offer betting on the sport, which is growing in popularity. 

Bovada sports book manager Kevin Bradley said at the time that a number of clients had inquired about the sport in the past. The interest wasn’t enough to make it worthwhile for the online book.

"Most likely if we were to explore this it would only be next season," Bradley said in an e-mail.

Las Vegas sports books don’t offer lacrosse wagering because the sport isn’t televised enough to give books a firm grasp on how to set lines, and there isn’t enough interest to offset the cost of the required research, according to David Malinsky, a former oddsmaker and gambling analyst for handicapping website Pregame.com.

Bovada, based in Latvia, limited individual bets to $100 during its lacrosse trial run, which included men’s and women’s games. For comparison, some Las Vegas books will accept $10,000 wagers for NCAA tournament basketball games.

According to a Sports & Fitness Industry Association survey, there were about 1.8 million lacrosse players in the U.S. in 2013, up 56 percent from 2009, the second-largest jump in team sports behind rugby.

The National Collegiate Athletic Association men’s lacrosse tournament began last night with play-in games won by Marist and Towson. The Round of 16 is this weekend.

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