Google Inc. is acquiring startup Timeful Inc. to make it easier to schedule everything from phone calls to workouts as it looks to improve its mobile services.
Terms weren’t disclosed. Timeful’s software -- which helps users organize items by understanding scheduling, habits and needs -- could be used to improve Google’s mobile e-mail software, calendar, and other services, the Mountain View, California-based company said in a blog post today on its site.
Google is investing in mobile services as it looks for new ways to attract users and advertisers. Last month, the company updated its main search feature to favor websites that are tailored to smartphones. Backers of Timeful include Kleiner, Perkins Caufield & Byers and Khosla Ventures.
“We’re still inundated with too many updates, information and everyday tasks,” Google said in its post. “You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities.”