Miliband Pits Families Against Wealthy in Election’s Final Week

Ed Miliband will set out the “big choice” facing U.K. voters next week, saying his Labour Party will favor working families and Prime Minister David Cameron’s Tories will back the wealthy.

Calling on Labour activists to have a million more conversations with voters in the days before the May 7 election, Miliband will say Cameron cannot be trusted if he is returned for a second term.

“This election is Britain’s big chance to make a big choice; a choice between putting working families first with Labour or putting the wealthiest and most powerful first with the Tories,” Miliband will say in a speech Thursday, according to extracts released by his office. “Do you believe what you’ve heard from the Tories in the last five weeks? Or do you believe what you’ve seen and what your family has felt in the last five years?”

The Labour leader will argue that Britain’s return to economic growth has not been felt by families who will see cuts to benefits and services if Cameron is re-elected. He will also accuse Cameron of making “dangerous, unfunded commitments” during the campaign as he seeks the votes needed for a governing majority.

Cameron used a speech on Wednesday to promise legislation banning increases in income tax, value-added tax and national insurance, which together account for two-thirds of government revenue. He said Labour would increase taxes to pay for their spending plans.

“We know it’s your money, not government money. You’ve worked for it, you’ve earned it, you should be able to keep it,” Cameron said during a campaign visit in central England. Labour would “reach into your pay packet and cut your pay,” he said.

‘Your Time’

With a week to go, Labour and the Conservatives are neck-and-neck in the polls. That would result in a hung Parliament in which Miliband’s Labour Party would have more chance of forming a government.

Miliband will say Labour activists have exceeded his call for them to have “4 million conversations” with voters since Jan. 4 and will challenge them to have a million more during the coming week. Data from canvass returns shows the party had spoken to 4,085,962 voters by April 29, Labour said.

“We are campaigning in the right way, not talking over people’s heads, but speaking direct -- in every town, street-by-street, door-by-door,” Miliband will say. “This election is not, at heart, about any one party or any one politician. It is about you. Your vote matters. This is your time.”

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