Gett Expands Beyond GetTaxi App to Rush Food, Goods to Your Door

Gett, a ride-hailing mobile application originally known as GetTaxi, will soon offer on-demand delivery of goods and services from sushi to manicures.

Starting in July, the company will expand from its Gett BlackCar service into new businesses in the U.S., following a year of product development, London-based Gett said Tuesday in a statement.

It’s one of a growing number of companies such as Uber Technologies Inc. and Lyft Inc. seeking to change transportation and delivery industries, making them faster, cheaper and more efficient. The ambition is to slash energy use by sharing the use of vehicles in everyday life.

“People try to solve efficiency by making energy more efficient, and that takes usually years for a few percentages in improvement,” Gett Chief Executive Officer Shahar Waiser said in an interview. “With the shared economy, we move people using shared vehicles in a ratio that’s as effective as 100-to-1.”

It’s also a good deal for consumers, with a flat rate of $14.99 or less anywhere between Houston and 72nd Streets in New York City.

The company is taking on U.S. market-leader Uber by promising that its 2,000 driver New York fleet will never use surge pricing, unlike its rival, when prices soar as more people request cars.

Founded in 2010 in Tel Aviv, the company is on track to reach $500 million in revenue this year growing at 300 percent year-over-year, according to a fact sheet.

GetTaxi, which has raised $207 million in funding, is active in four countries: Russia, the U.K., Israel and the U.S., according to its website.

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