Wimbledon to Add Jaguar Land Rover as Sponsor of Tennis Event

Defending Wimbledon champions Petra Kvitova and Novak Djokovic will be driven to and from the lawns of the All England Club in a Jaguar this summer.

The club, which hosts the annual grass-court tennis tournament in southwest London, signed a three-year deal with carmaker Jaguar Land Rover, both parties said in an e-mailed statement.

“We are very proud of our unique British heritage and are looking forward to another great tournament this summer with one of Britain’s most iconic luxury brands,” Mick Desmond, Wimbledon’s commercial director, said in the statement.

Jaguar’s origins can be traced back to a company that started producing motorcycle sidecars in 1922, according to its website.

Jaguar Land Rover will provide 170 cars during the Wimbledon Championships, which will be held June 29 through July

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Wimbledon “is recognized globally as the pinnacle of international sport,” said Laura Schwab, U.K. marketing director at Jaguar Land Rover, which is owned by India’s biggest carmaker Tata Motors Ltd.

The All England Club, which prides itself on having no advertising on its courts, currently has eleven sponsors, which it refers to as “official suppliers” of goods and services essential for staging its tournament. These include IBM, Ralph Lauren, HSBC, Evian and Stella Artois. The Wimbledon website lists Hertz as its 2014 transport supplier.

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