NFL Teams With Sportsradar for Location-Based Statistics in 2015

The National Football League has teamed with Sportsradar US as it unveils a more expansive statistics package this season, including location-based data such as speed, acceleration and distance traveled -- for all players in all games -- in real time.

Sportsradar, the Minneapolis-based U.S. subsidiary of Sportsradar AG, agreed to an exclusive four-year contract with the NFL to distribute comprehensive statistics to digital outlets. Sportsradar replaces Stats LLC as the NFL’s distributor for official real-time scores, player statistics and play-by-play data, as well as the NFL’s Next Gen Stats.

The NFL said the location-based Next Gen Stats, an initiative introduced in some Thursday night games during the 2014 season, provides fans a closer look into the sport. The information will be available to fans in NFL stadiums and television broadcasts as well as on websites, apps, social media platforms and other connected devices.

“Statistics are core to the fan experience, and being able to broadly deliver new, differentiated viewpoints is compelling,” said NFL vice president of media strategy and business development Vishal Shah in a statement.

The NFL last season partnered with Zebra Technologies Corp. to provide its on-field player-tracking system and the next generation statistics. The technology was in 17 stadiums last season and will expand to all 31 this year.

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