Verizon Communications Inc. is said to be shuffling its FiOS TV programming by offering select packages of channels aimed at viewers who don’t want to pay $89.99 a month for 500 channels they seldom watch.
Starting Saturday, FiOS will begin advertising an assortment of more targeted TV packages such as a sports bundle that includes Walt Disney Co.’s ESPN, according to a person familiar with the plan who wasn’t authorized to discuss it.
Verizon joins cable companies including Comcast Corp. that have offered introductory packages featuring a limited selection of channels for as little as $19 a month. The bundles tailored to viewer interests are a reaction to the threat from Web-based video streaming services such as Netflix Inc. and Amazon.com Inc. Dish Network Corp.’s Sling TV started in February with 20 channels for $20 a month. Verizon’s skinny bundles may cost $75 a month, the person said.
Since 2013, the number of traditional cable or satellite TV subscribers has remained almost unchanged. New customers have been offset by a growing number of those going without service, called cord cutters, in favor of online alternatives to expensive pay-TV bundles.