Photographer: Angela Weiss/WireImage via AP Photo

Lucky Brand Enrages Customers After Canceling Orders of One-Cent Jeans


These days, savvy shoppers can find cheap jeans everywhere by heading to fast-fashion stores, waiting for flash sales, or digging through clearance racks. But finding a pair for just one cent? That's just too good to be true.

It seems like it was just that for a few Lucky Brand shoppers who snapped up jeans for a penny each on Tuesday after the company messed up an online promotional code.

Many of Lucky's designs sell for around $100 to $130 but, by plugging in the code "VDAYCNTST," online shoppers could purchase two pairs of jeans for two cents—quite the markdown. The company quickly pulled the deal, but not after plenty of shoppers had placed orders for the mega-discounted denim. 

A customer service worker told Distractify's Myka Fox that the code was not approved by Lucky and that corporate was investigating the situation. Fox was told that Lucky planned to cancel all orders—hers likely included.

A representative from Lucky said it's contacting the customers who had placed orders with the code and offering them a "one-time discount for their inconvenience." However, they won't be receiving the penny jean deal, which was meant for internal use only.

"This morning a promotional discount intended for Lucky Brand employees was released publicly," the company said in a statement. "While we are appreciative of the response from customers, we are unable to fulfill orders placed using this code."

Lucky also explained the circumstances to customers on Twitter:

Still, Lucky had to contend with lots of irate customers throughout the day.


Updated with a comment from Lucky Brand

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