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Gap Falls After August Same-Store Sales Trail Estimates

The Gap
Pedestrians pass in front of a Gap Inc. store in San Francisco. Photographer: David Paul Morris/Bloomberg

Gap Inc. fell the most in almost a year after posting August same-store sales that trailed analysts’ estimates as demand dropped at its namesake clothing chain.

Gap fell 4.2 percent to $44.65 for the biggest one-day slide for the San Francisco-based retailer since October 2013. Gap has gained 14 percent this year.

Chief Executive Officer Glenn Murphy has been working to maintain sales growth as the choppy economic recovery restrains shoppers’ appetites for new fashions. The August performance at the Gap chain will likely hurt its gross margin for the current month, the company said in the statement.

“They’ve had product that’s been a little too bland, a little too basic,” Susan Anderson, an analyst at FBR & Co. in Arlington, Virginia, said in an interview. “It sounds like they’re going to have be really promotional to get rid of the product now.”

Sales online and at Gap stores open at least a year declined 2 percent, the company said in a statement yesterday, Analysts estimated a 1.7 percent gain. Sales by that measure at Gap-brand stores slid 6 percent, while analysts projected a 0.4 percent drop.

Gap’s bargain-priced Old Navy chain posted the best same-store sales at the company with a 2 percent gain last month. That still trailed the 3.6 percent increase analysts estimated.

Banana Republic’s sales fell 2 percent, while analysts projected a 1.1 percent gain.

Separately, surf and snowboard apparel retailer Quiksilver Inc. posted an unexpected third-quarter loss, hurt in part by late product deliveries.

The adjusted loss from continuing operations was 20 cents a share, the Huntington Beach, California-based company said yesterday in a statement. Analysts estimated profit of 3 cents a share.

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