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GM Turns to Employee Bike Share Program to Get Around Campus

GM formed a partnership with closely held Zagster Inc. to provide 50 bikes for the 19,000 employees at its Warren tech center, which is made up of 61 buildings and 11 miles (18 kilometers) of road, Photographer: John F. Martin/General Motors
GM formed a partnership with closely held Zagster Inc. to provide 50 bikes for the 19,000 employees at its Warren tech center, which is made up of 61 buildings and 11 miles (18 kilometers) of road, Photographer: John F. Martin/General Motors

Aug. 26 (Bloomberg) -- General Motors Co., the largest U.S. automaker, introduced a bike sharing program on its 330-acre technical center campus in suburban Detroit.

GM formed a partnership with closely held Zagster Inc. to provide 50 bikes for the 19,000 employees at its Warren tech center, which is made up of 61 buildings and 11 miles (18 kilometers) of road, Sharon Basel, a spokeswoman for the automaker, said in an e-mail. The bikes will be available at seven locations on the campus, and six more spots are under consideration, GM said.

“Our ambition is to create a fully accessible biking campus at the tech center,” she said.

Zagster has previously announced partnerships with other employers, including DTE Energy Co. for a sharing service in Detroit, the Cambridge, Massachusetts-based company said on its website. For DTE, 12 bikes are located at the company’s downtown Detroit building and after a few weeks of service more than 360 employees had joined and taken more than 850 trips.

GM’s bike share is just one of the programs the automaker has recently announced aimed at touting sustainability efforts. Earlier this month, GM said its global headquarters in Detroit was composting food scraps from the various restaurants within its office compound, making it the most complex of the company’s 111 landfill-free sites.

To contact the reporter on this story: Tim Higgins in Detroit at thiggins21@bloomberg.net

To contact the editors responsible for this story: Jamie Butters at jbutters@bloomberg.net James Callan, John Lear

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