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Mo’ne Davis Draws Record Audience in Little League Series Loss

Aug. 21 (Bloomberg) -- Mo’ne Davis, the first female to throw a shutout in the Little League World Series, drew a record television audience last night as her Philadelphia team lost to a squad from Nevada.

The game was viewed by 3.4 percent of homes in the 56 largest U.S. television markets, ESPN announced today in an e-mailed release citing Nielsen Media Research. That’s the highest-rated Little League World Series telecast in ESPN’s 28 years covering the event and more than double the figure for the corresponding game from last year’s tournament.

By comparison, the final game of the National Hockey League’s 2012 Stanley Cup final, a Los Angeles Kings win over the New Jersey Devils, had an overnight rating of 4.0.

Nevada won 8-1, advancing to the U.S. final on Aug. 23. Davis struck out six of the 13 batters she faced and allowed six hits -- including a two-run homer and a run-scoring triple.

Davis, 13, has drawn national attention during the Philadelphia team’s run. The Taney Youth Baseball Association last week couldn’t produce merchandise fast enough to match demand, and celebrities such as National Basketball Association Most Valuable Player Kevin Durant and Los Angeles Angels outfielder Mike Trout have offered encouragement on social media. An EBay listing for a ball advertised to have been signed by Davis has received 25 bids and is now at $127.50.

Davis and the Philadelphia team need to win tomorrow against a team from Chicago to stay alive in the tournament.

To contact the reporter on this story: Eben Novy-Williams in New York at enovywilliam@bloomberg.net

To contact the editors responsible for this story: Michael Sillup at msillup@bloomberg.net Dex McLuskey

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