Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Amazon Challenges Square With Credit-Card Reader, App

Aug. 13 (Bloomberg) -- Inc. is making an entrance in the mobile-checkout market, taking on startups such as Square Inc. as more local businesses seek to ease the process of accepting credit cards.

The world’s largest online retailer today unveiled Amazon Local Register, a free smartphone and tablet application and $10 card reader that plugs into a handheld device. The software will let merchants accept major debit and credit cards as well as check metrics such as sales trends and bottom-line performance, Amazon said today in a statement.

Amazon’s push into mobile point-of-sale systems is part of an effort to provide more services for small businesses, which it says number 26 million in the U.S. Amazon Local Register puts the Seattle-based company in direct competition with Square’s main product, while Groupon Inc. also recently unveiled a service for in-store payments and EBay Inc.’s PayPal offers a mobile card-swiping device for small merchants.

Merchants who buy Amazon’s reader and sign up before Oct. 31 will pay a 1.75 percent fee for each transaction through Jan. 1, 2016. After the promotional period, retailers will pay 2.5 percent on card transactions processed by Local Register. Square, by comparison, charges 2.75 percent for each swipe, and 3.5 percent plus 15 cents for each manually entered transaction.

Groupon in May released a new iPad-based system that lets local merchants accept credit-card payments, process coupons without a printed or digital voucher, and customize marketing campaigns for vendors to target specific customers.

All the mobile point-of-sale systems are challenging in-store hardware and software makers, such as VeriFone Systems Inc., Inc. and Oracle Corp.’s planned acquisition Micros Systems Inc., for customers in local commerce.

Amazon shares rose 3.6 percent to $330.81 at 10:56 a.m. in New York. Through yesterday, the stock had declined 20 percent this year after climbing 59 percent in 2013.

To contact the reporter on this story: Jing Cao in New York at

To contact the editors responsible for this story: Pui-Wing Tam at Jillian Ward

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.