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Intel Says Broadwell Design to Be in Devices by Holidays

Aug. 11 (Bloomberg) -- Intel Corp., chasing orders for chips that run mobile devices, said its new Broadwell design based on the latest manufacturing process will start appearing in gadgets for sale by the year-end holiday shopping season.

Intel’s Core M chip will be used in thin computers -- as slim as 9 millimeters (0.35 inches) -- that don’t need fans to cool them, Rani Borkar, Intel’s vice president and general manager of product development, said at a briefing today at the company’s headquarters in Santa Clara, California.

The company is relying on its manufacturing, which it says is the most advanced in the industry, to produce processors that will outperform the chips that now dominate in phones and tablets, provided by companies such as Qualcomm Inc. using technology from ARM Holdings Plc. The Broadwell design has new features aimed at getting computer-grade chips into tablet-like devices, Borkar said.

Using 14 nanometer processing techniques, Intel is creating chips that use half the power of previous designs and take up less space inside devices.

Last year, Intel disclosed that Broadwell was suffering from manufacturing challenges that delayed the chip being offered to device makers. On a recent conference call, Chief Executive Officer Brian Krzanich said that delay was about six months.

In the mobile market, many processors are now built in as part of technology known as system-on-a-chip. By combining multiple chips into one piece of silicon, the products take up less space, use less power and often perform multiple functions -- such as pulling down data over wireless networks and playing back video -- more efficiently.

While Intel says its production technology is ahead, it has lagged behind Qualcomm and other companies in the introduction of chips that have multiple functions.

Intel shares rose 1.3 percent to $33.02 at the close in New York. The stock has gained more than 27 percent this year.

To contact the reporter on this story: Ian King in San Francisco at ianking@bloomberg.net

To contact the editors responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net Jillian Ward, Reed Stevenson

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