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Double Wimbledon Champion Petra Kvitova Signs With IMG

Petra Kvitova of the Czech Republic serves to Ekaterina Makarova of Russia during the Rogers Cup at Uniprix Stadium in Montreal, Canada, on August 7, 2014. Photographer: Streeter Lecka/Getty Images
Petra Kvitova of the Czech Republic serves to Ekaterina Makarova of Russia during the Rogers Cup at Uniprix Stadium in Montreal, Canada, on August 7, 2014. Photographer: Streeter Lecka/Getty Images

Aug. 11 (Bloomberg) -- Wimbledon champion Petra Kvitova has signed a management deal with IMG Worldwide Inc., joining a roster of Grand Slam tennis champions including the best-paid female athletes, Maria Sharapova and Li Na.

The 24-year-old Czech, who overpowered Canada’s Eugenie Bouchard in straight sets last month to clinch her second Wimbledon title, is fourth in the rankings of the women’s WTA Tour. Her current roster of seven sponsors includes the largest sporting-goods maker Nike Inc., racket manufacturer Wilson, Czech postal service operator Ceska Posta and UniCredit Bank.

“My sponsorship deals have been very focused on the Czech Republic so far so I am hoping to work with some global brands and I’m excited to see what the IMG machine can do,” said Kvitova, who’s won 12 career singles titles, in an e-mail.

Kvitova has been guided by her Czech business manager Miroslav Cernosek and will continue to work with M-Sport Services in the Czech Republic in collaboration with IMG.

She earned $3.3 million from prize money and endorsements in the year ended June 2013, according to Forbes. Sharapova, a five-time major singles champion from Russia, earned $29 million in the same period, while China’s Li, the first Asian Grand Slam singles winner, made $18 million.

Top Talent

“The sky is the limit for Petra’s talent and she is a player who we believe is on her way to becoming an international star,” said Marijn Bal, Kvitova’s new agent at IMG. “We believe that she can win many more Grand Slams and IMG can help build her brand globally.”

IMG was bought last December by Silver Lake Management LLC and William Morris Endeavor Entertainment LLC to create an agency with top talent cutting across both sports and entertainment. William Morris represents some of Hollywood’s biggest actors, directors and writers, including Matt Damon and Ben Affleck as well as top-ranked tennis star Serena Williams. IMG’s stable includes National Football League quarterback Peyton Manning, Brazilian model Gisele Bundchen and Serbia’s Novak Djokovic, the world No. 1 on the men’s tennis tour.

To contact the reporter on this story: Danielle Rossingh in London at drossingh@bloomberg.net

To contact the editors responsible for this story: Christopher Elser at celser@bloomberg.net Sara Marley, Jay Beberman

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