Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Adidas Signs 10-Year Deal to Replace Nike at Manchester United

Adidas AG said it will take over from Nike Inc. as the official uniform supplier of English Premier League team Manchester United from the 2015/16 season.

The world’s second-biggest sporting-goods maker signed a 10-year deal with the record 20-time English soccer champion, it said today in a statement. The agreement is worth a minimum of 750 million pounds ($1.3 billion), Manchester United said separately. Adidas said it expects sales from the partnership to exceed 1.5 billion pounds over the 10-year term.

Nike’s contract with Manchester United will end after the coming 2014-15 season. The Beaverton, Oregon-based company declined to match Adidas’s bid, a person with direct knowledge of the matter said last week. The terms being offered to renew the partnership “did not represent good value for Nike’s shareholders,” Nike said in an e-mailed statement.

Adidas’s offer came after United’s worst season in two decades. The Red Devils finished seventh in the Premier League, a year after winning the title during Alex Ferguson’s last campaign as coach. Ferguson’s successor, David Moyes, was fired before the end of the season and will be replaced by Netherlands coach Louis van Gaal.

The new partnership “clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world,” Adidas Chief Executive Officer Herbert Hainer said in the statement.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.