July 1 (Bloomberg) -- AirAsia Bhd., the region’s biggest budget carrier, picked e-commerce company Rakuten Inc. as one of its partners for a second attempt at Japan’s aviation market after pulling out of a tie-up with ANA Holdings Inc. last year.
AirAsia will take a 49 percent stake in the new carrier, Rakuten 18 percent and cosmetics producer Noevir Holdings Co. 9 percent with sporting goods vendor Alpen Co. holding 5 percent, according to a statement released in Tokyo today. Octave will own 19 percent. Flights will start next year.
Sepang, Malaysia-based AirAsia ended its venture with ANA last year due to a disagreement over strategy, with the Tokyo-based carrier re-starting the carrier as Vanilla Air Inc. in December. Competition among low-fare airlines is increasing in Japan with three budget carriers starting flights in 2012, and a fourth, Spring Airlines Japan Co. set to start operations next month.
AirAsia didn’t give details about routes.
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