June 30 (Bloomberg) -- Yahoo! Inc. is adding another comedy to its lineup -- this time for a show that didn’t make the cut for a new season at NBC -- as it ramps up its original programming push.
The sixth season of “Community,” which stars Joel McHale, is now slated for Yahoo’s offerings of original content this fall, Kathy Savitt, chief marketing officer, said in an online post. The Web portal plans to run 13 episodes of the program, which features a group of students at a community college. The show had run for five seasons on NBC, a unit of Comcast Corp.
Yahoo Chief Executive Officer Marissa Mayer is stepping up efforts with video content to boost traffic and advertising dollars for the struggling Sunnyvale, California-based Web portal. The addition of “Community” follows Yahoo’s announcement in April that it will carry two comedies featuring 30-minute episodes. One is called “Other Space,” developed by Paul Feig, who is known for “Freaks and Geeks” and “Bridesmaids.” Mike Tollin, who is behind “One Tree Hill” and “Varsity Blues,” will create a show called “Sin City Saints.”
“We will continue to bring our users great original content, and we will do so with much more focus and quality,” Mayer said during a call with analysts in April. “Smart, more strategic investments in video can really help us grow our user offerings, traffic, and ultimately revenue.”
Other Web companies have also boosted their original content efforts with canceled television shows. Netflix Inc. resurrected the cult favorite “Arrested Development” last year following its cancellation by News Corp.’s Fox, and it picked up a new season of “The Killing” after cable channel AMC Networks Inc. nixed the show.
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