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Vodafone Enters Canadian Phone Market With Rogers

June 3 (Bloomberg) -- Vodafone Group Plc, the world’s second-largest mobile operator, will team up with Rogers Communications to enter the Canadian market.

Rogers will be Vodafone’s preferred roaming partner in the country and the deal also includes joint marketing agreements, the companies said in a statement today.

Vodafone has more than 30 such agreements in 50 countries, which give it cross-marketing and roaming capabilities without having to manage its own network. The company, which completed the sale of its stake in U.S. mobile operator Verizon Wireless in February, said it will also explore “new business opportunities” with Toronto-based Rogers.

The partnership comes six months after Rogers Chief Executive Officer Guy Laurence joined the company after stints running Vodafone’s U.K. and Netherlands operations.

Vodafone, based in Newbury, England, fell 1.6 percent to 207.6 pence in London trading at 2:45 p.m. Rogers was little changed at C$44.54 in Toronto trading.

To contact the reporter on this story: Amy Thomson in London at athomson6@bloomberg.net

To contact the editors responsible for this story: Kenneth Wong at kwong11@bloomberg.net Mark Beech, David Risser

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