Yahoo! Inc. is in early discussions to acquire startup RayV Inc., according to a person with knowledge of the talks, as the Web portal seeks to expand its array of Internet-video services.
Yahoo’s discussions with RayV, which specializes in delivering high-quality Web video-streaming features, could still fall apart, said the person, who asked not to be identified because the matter is private.
Chief Executive Officer Marissa Mayer has been building up Yahoo’s video offerings to woo audiences and advertisers and help drive a turnaround at the company she took over in 2012. Mayer hired journalist Katie Couric as global anchor, and last month Yahoo announced two new comedy shows and a partnership with Live Nation to stream a live concert every day for a year.
RayV, based in Los Angeles with operations in Tel Aviv, helps manage video streaming to wireless gadgets and other devices for customers such as content providers, mobile operators and telecommunications carriers. The company has “developed a unique suite of patented technologies and a new approach” to streaming, according to its website.
Sara Gorman, a spokeswoman for Sunnyvale, California-based Yahoo, declined to comment. RayV representatives didn’t immediately respond to requests for comment. The companies’ discussions were reported earlier by the Wall Street Journal.