May 21 (Bloomberg) -- The New York Rangers are breaking their own resale ticket-market records after a pair of road victories against the Montreal Canadiens has them two wins away from a berth in the Stanley Cup finals.
Tickets for Game 3 at Madison Square Garden tomorrow night, the Rangers’ first home playoff game in 11 days, sold yesterday morning for an average of $601, up 58 percent since the start of the series, according to online aggregator SeatGeek. It’s the most expensive non-Stanley Cup finals game that the company has seen since it began tracking in 2010, eclipsing a 2012 game also at MSG. Average face value for this round is $273, with tickets ranging from $145 to $1,776.
The average resale price for Game 3 jumped 15 percent from $523 after the Rangers won 3-1 at Montreal two nights ago. The cheapest tickets available yesterday were listed at $320.
“New York fans have only been able to witness one of these last five wins in person, and there’s an enormous amount of pent-up demand to see the Blueshirts at home again and experience this playoff run at the Garden,” SeatGeek communications analyst Connor Gregoire said yesterday in an e-mail. “It’s a combination of the fans’ desire to finally salute this team on home ice for what they’ve done over the past week and a half, and their anticipation of a trip to the Stanley Cup finals.”
Should the Rangers win tomorrow, setting up the possibility of clinching the team’s first Stanley Cup finals berth since 1994 on home ice, SeatGeek said it expects Game 4 ticket prices to surpass those for Game 3. Tickets for Game 4 on May 25 yesterday were selling for an average of $519, a 50 percent jump from the start of the series.
The New York games are outpacing the games held in Montreal’s Bell Centre by more than two-to-one. Tickets for Game 1 sold for an average of $285 and Game 2 seats averaged $238, according to SeatGeek.
The previous high for a non-Stanley Cup finals game was $461 for Game 5 of the 2012 Eastern Conference finals between the Rangers and New Jersey Devils. The Devils won that series in six games, then fell to the Los Angeles Kings in the championship series.
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