April 23 (Bloomberg) -- Barbie is about to join Captain America, Iron Man and the Transformers on the big screen.
Sony Pictures said today it will produce a live-action comedy based on the iconic doll from Mattel, with production scheduled to start by the end of the year.
The script will play on the many careers Barbie has had over the years, including president, mermaid and movie star, the studio said in a statement. The film division of Sony Corp. views the movie as the start of a franchise featuring the popular toy, in keeping with Hollywood’s current fixation on films based on comic books and children’s playthings.
The studio didn’t announce any casting decisions. The picture will be produced by Walter F. Parkes and Laurie MacDonald and written by Jenny Bicks, Sony said.
Sony’s U.S. traded shares fell 0.1 percent to $18.66 at the close today in New York. They have gained 7.9 percent this year. Mattel Inc., the world’s largest toymaker, fell 0.4 percent to $37.56. Shares of the El Segundo, California-based company are down 21 percent in 2014.
Sony Pictures and Mattel are also developing a film adaptation of Masters of the Universe, based on the popular action figures.
To contact the reporter on this story: Rob Golum in Los Angeles at email@example.com