Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Twitter Says Native Ads on Mobile Available to All Publishers

April 22 (Bloomberg) -- Twitter Inc. said its service to help sell native advertisements on mobile applications will be available to all publishers starting tomorrow.

Twitter began testing native ads with a small set of publishers in December, the San Francisco-based microblogging company said today in a blog post. The ads are dubbed native because they would blend into the content around them, making them seem like a part of the app.

Twitter is broadening advertising across the mobile Internet after acquiring MoPub Inc., a mobile ads exchange, in October for about $350 million in stock. With the MoPub product, marketers put in text and graphics and ad publishers can display them in a format that looks like it belongs in the app.

“We’ve learned that not only are native ads a significant improvement for publisher monetization in general, but that users engage with these ad formats at a higher rate,” MoPub founder Jim Payne wrote in the blog post. “Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers.”

To contact the reporter on this story: Sarah Rabil in New York at srabil@bloomberg.net

To contact the editors responsible for this story: Sarah Rabil at srabil@bloomberg.net Crayton Harrison

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.