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Steinhoff Said to Weigh Moving to Germany with Listing

April 15 (Bloomberg) -- Steinhoff International Holdings Ltd. is exploring moving its home base from South Africa to Germany to be closer to its biggest markets, according to people familiar with the matter.

The home-furnishings seller is considering listing in Frankfurt and potentially moving its legal domicile to Germany as part of that process, said the people, who declined to be identified discussing a private matter. That plan, which would replace the alternative of listing only Steinhoff’s European business that is also being considered, could include either retaining a Johannesburg listing or leaving that exchange, the people said.

Barclays Plc, BNP Paribas SA, Citigroup Inc., and Commerzbank AG are working with Steinhoff on the plans, the people added. By relocating to Germany, the company would also benefit from being able to use European shares to pay for acquisitions as well as more liquid trading, one of the people said.

Other South African companies with substantial international operations have made similar moves to be closer to bigger overseas markets. Brewer SABMiller Plc moved its primary listing to London in 1999, where it’s now based -- a similar trajectory to that of mining group Anglo American Plc. Both companies have kept South African market listings.

Mariza Nel, a director at Steinhoff, declined to comment. Barclays, Citigroup and Commerzbank declined to comment. BNP couldn’t immediately be reached for comment.

Steinhoff gets about half its revenue from continental Europe. It spent 1.21 billion euros ($1.68 billion) to buy French retailer Conforama in 2011. It also bought Austrian furniture retailer kika-Leiner last year.

To contact the reporters on this story: Matthew Campbell in London at; Ruth David in London at; Aaron Kirchfeld in London at

To contact the editors responsible for this story: Celeste Perri at Paul Jarvis

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