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GM Beats VW in First-Quarter China Deliveries to Regain Lead

General Motors Co. outsold Volkswagen AG in China for the first time in four quarters, regaining the lead among foreign carmakers in the world’s biggest auto market.

GM’s China deliveries rose 13 percent from a year earlier to 919,114 vehicles in the January-to-March period, edging out the 880,700 units sold by Volkswagen, which counts Hong Kong in its tally, according to figures from the companies.

Based on annual figures, the Detroit-based automaker lost its China sales title to Volkswagen in 2013 for the first time in nine years, and is banking on 19 new or refreshed models this year to boost sales by as much as 10 percent. Competition is intensifying as more of the country’s major population centers impose quotas on new vehicles to control congestion and air pollution, pushing automakers into smaller cities where incomes are lower.

Both GM and VW, both of which sell more vehicles in China than any other country, will be displaying new models at this month’s Beijing Motor Show, the biggest and most important exhibition in China’s auto calendar.

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